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Archive for the ‘Associations’ Category

We just received an email from the front desk offering anyone free “point setters” if they pick one up by 11am. I love spelling/grammar mistakes that make me laugh, especially first thing on a Monday morning. You don’t see that many any more with spell check being everywhere, but those words that while spelled correctly mean something entirely different still sneak through.

I had an awful experience once, with a simple misplaced *. I was doing the Annual Report and back-in-the-day for that association, an * next to a name meant the person was deceased. All was quiet for months until at the next board meeting, a gentleman stood up and said, “Contrary to what has been published, I am alive and well.” OMG.  Not knowing who was alive or dead,  I had had our senior exec staffer proof the report and felt safe…until that moment. The gentleman in question was truly gracious but my boss yelled at me forever over that one. Obviously I’ve never forgotten!

Back to those “Point Setters,” no they don’t chase after dead things falling from the sky. They are lovely poinsettia’s left over from the holidays and our Exec kindly offered them to any staff. I didn’t take advantage of the offer, I do better with either the silk or dog variety 🙂

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I’ve had a couple of days now to reflect on what the 2009 ASAE Annual Meeting taught me. Learning is what it’s all about, no? Educational sessions, “Thought Leaders”, social media opportunities, vendor products and last but certainly not least, networking. Yes, each of these areas taught me one or more somethings, but not necessarily what I thought I would be learning.  So, in no particular order, here are some of the highlights for me of #asae09.

1. Realizing what a great divide there seems to be between associations who are unafraid to understand what it may take to move forward, what tools are needed now, what trends to watch– and those  who don’t appear to realize business is not “as usual” even if what they are doing is working today. “Today” is a short period of time if you think about it.

Social Media is a key indicator of this divide, as conversations with others showed me. Those who understand the potential and use it now;  those who know there’s an unknown element and risk involved, but who are willing to try; vs. those who are “leaving it to the younger crowd”- -for which I responded with the well publicized statistic that the fastest growing demographic on Facebook is women between the ages of 55-65.

2. Once again, learning much valuable information, whether from insightful people such as Gary Hamel, Li, Shirky, or Jeff De Cagna’s wonderful, thought provoking session looking toward the future (including his recent post about 2010), and other sessions of importance to me and what I needed to learn for my organization — to Fareed Zakaria’s closing session (once we finally got to him!). I agree with my fellow twitterer @bkmcae, who thought FZwas a brilliant writer but not the best of speakers. I bought his book and already can tell how much I will learn.

Were the sessions relevant to what associations needs are today/tomorrow? Only each attendee can answer that as we vary so. Don’t know if this is feasible for 2010 or beyond, but it would be great to indicate “for beginners” or “advanced”, etc, per each session description. Many of the social media sessions could have been tagged in that manner – so that those who needed the “how to” could get that info, while those looking for “ok you have it, now how do you maximize it, measure it, get ideas from it” could focus, exchange experiences, etc.

3. Really enjoyed the whole “twitter thing” (I am @christytj).  Not only learning from other’s tweets (found myself checking out #asae09 constantly for new info or insight), but discovering that there were so many folks who couldn’t attend the conference who were closely following our tweets and seemed to learn right along with us.  How useful this was too for staff who couldn’t attend, who passed along questions via tweets that were answered by some session speakers directly. How cool was that!

Maybe ASAE should get all 2010 session speakers into tweeting for increased communication before, during and after! Or Facebook, or podcasts, or whatever form of social media is hitting it’s peak next summer.

4. Also am seriously thinking about the questions that are being raised now via post #asae09 conversations. Do I think dues paying membership organizations are a thing of the past? Do I think social media is the only wave of the now & future? Do I think ASAE can change so much between now and 2010 (can any of us)? Will I find the answers in any of the books I bought during #asae09? In reviewing the sessions online? In the tweet exchanges? On Facebook or online articles? Probably not all of the answers, but certainly a lot of input that would never had occurred to me if I didn’t review any of these resources.

In case you missed it: content availability: ASAE’s the Hub has made it easy to find opinions, videos, Twitters, etc. I found I didn’t visit it as often as I should have as I was caught up in tweeting myself  but check it out if you haven’t. Also – just remembered, the book “Free” by Chris Anderson (of Wired mag) was mentioned over and over again – I’ll be getting that too.

And lastly as I sit and face piles of catch up work (yikes), I smile as I think of the numerous conversations I had (and am still having) with old/new friends from #asae09, whether in person, or via any form of Social Media. Can’t wait to continue these, I think of them as the “future is now” chats as I face forward to catch new ideas, new concepts, new things that worked for someone else and take advantage! Thanks.

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